Wetlook World Forum

I'd disagree that produced wetlook is the same as can be found on TV though.  TV scenes aren't edited for a wetlook audience, and will almost always cut away to the male host or cut to the commercial break just as the money shot is about to happen - and cut back afterwards, having missed it.  Example: Recently someone posted on one of the forums (might have been here, might have been the UMD) a clip of a female TV news reporter jumping off a platform into a harbour, wearing a crop-top and yoga pants.  To get out she had to climb up a ladder on the side of the harbour.  The camera stayed with her all the way to the ladder, but then just as she was about to actually climb - which would have given an epic money shot as her soaked bottom and legs emerged from the water - cut back to studio.

A competently produced wetlook scene on the other hand will ensure you get to see everything, the full outfit, front and back, while still dry, the getting wet, the all-important points where the water reaches the top of the model's legs and drenches her trunk, or the poured or thrown water engulfs her, coming-out shots to show the results, usually going back in and out a few times, and ensure it's all correctly lit so we can properly see the actual wetting happening.

To me, from long before I became a WAM producer, being able to see the important bits, having the person get totally drenched, the quality and style of their outfit, and decent filming and lighting, are far more important than whether a scene is staged or spontaneous. And 95% of the time, produced WAM will be better than anything on a TV show, and 99% of the time staged or TV will be better than spontaneous.

I guess a lot depends on exactly what it is someone wants from wetlook?